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Highlights:
Course
will cover: The Entrepreneurial Spirit, The Successful Business
Plan, Competitive Analysis, Target Market Analysis, Legal and
Accounting Issues, Getting and Keeping Customers, Financial
Matters, Managing the Business, and Publishing and Presenting a
Business Plan, plus more.
Why
Attend:
This
focused workshop enables prospective entrepreneurs to determine
if starting their own business would be a good fit for their
career goals and personality. The 8-week program integrates a
dynamic mix of classroom instruction, guest entrepreneurs,
in-class exercises, and case studies.
At the end of the 8-week program, participants will have
learned how to start, fund and grow a company, as well as how to
conduct a thorough competitive analysis and craft effective
marketing strategies. |
Facilitators:
Bill
Higgins, founder and chairman of Higgins + White Inc., a
marketing and technology company. Bill has been a successful
entrepreneur for over 20 years.
Kyle
Barnett, senior VP of Business Banking at Charter One Bank.
He is a member of Citizen's Financial Group and a member of the
CTC Board.
Dennis
Eslick, Vice-President of Strategic Development for a
lighting technology company in rapidly evolving Solid State
Lighting field. Dennis brings experience as a corporate and
trial attorney with 20 years in his own law practice. |
